A professional logo design SHOULD always originate
as a scalable vector file (.ai, .eps or .svg) that you can resize,
change colors or fonts without loosing quality or resolution of your
image. Scalable vector files are the logo "source files" from
which all other file formats can then be created and they are the
preferred format a printer uses to print your logo on everything
from stationery to billboards.
Many design houses create very attractive logos in pixel based applications
such as Photoshop or Paint programs, but these programs are not designed
for professional logo design and therefore are unable to provide you
with the necessary vector source files. Instead, they can only provide
raster or pixel-based formats such as .GIF, .JPG, .BMP or .TIF file
formats. These file formats cannot be enlarged without distortion and
will be highly expensive to print. They also cannot be easily edited
without a complete vector recreation of the design, also known as a
pixel to vector conversion, raster to vector conversion, or vectorization.
(A process by which a bitmap image is converted into a more manageable,
flexible, light and editable vector format.)
The
Logo Doctor can convert your bitmap or pixel-based logo into the
necessary vector images by carefully tracing your existing images and
fonts into a new image. Converting raster art to vector art is not
an automatic process; you must trace over the raster art with the vector
tools in a vector editing program such as Adobe Illustrator.
There are programs (such as Adobe Streamline and Celinea Vectoreye)
which attempt to trace automatically, but the results are unpredictable
and highly problematic. The only way to get a really top-notch vector
version of your logo design is to trace by hand which is what we do
at The
Logo Doctor!
QUESTIONS?
What
is a scalable vector file?
How
can I use vector files?
Do
I really need a vector format of my logo?
Corporate
Identity Design 
