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Sunshine
is yellow (in our minds at least!) and so with yellow comes
optimism, happiness, idealism, and imagination. It can be
an unsettling color though - which shouldn't be used unless
you wish to convey bright, cheery feelings in your visitors.
If you should decide to use yellow a lot in your site, it
works well as a background color for easy readability with
contrasting colors.
Yellow is the color of sunshine.
It's associated with joy, happiness, intellect, and energy.
Yellow produces a warming effect,
arouses cheerfulness, stimulates mental activity, and generates
muscle energy. Yellow is often associated with food. Bright,
pure yellow is an attention getter, which is the reason taxicabs
are painted this color. When overused, yellow may have a disturbing
effect; it is known that babies cry more in yellow rooms.
Yellow is seen before other colors when placed against black;
this combination is often used to issue a warning. In heraldry,
yellow indicates honor and loyalty. Later the meaning of yellow
was connected with cowardice.
Use yellow to evoke pleasant,
cheerful feelings. You can choose yellow to promote children's
products and items related to leisure. Yellow is very effective
for attracting attention, so use it to highlight the most
important elements of your design. Men usually perceive yellow
as a very lighthearted, 'childish' color, so it is not recommended
to use yellow when selling prestigious, expensive products
to men - nobody will buy a yellow business suit or a yellow
Mercedes. Yellow is an unstable and spontaneous color, so
avoid using yellow if you want to suggest stability and safety.
Light yellow tends to disappear into white, so it usually
needs a dark color to highlight it. Shades of yellow are visually
unappealing because they loose cheerfulness and become dingy.
Dull (dingy) yellow represents
caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and
joy.
Yellow is sunshine. It is a
warm color that, like red, has conflicting symbolism. On the
one hand it denotes happiness and joy but on the other hand
it's the color of cowardice and deceit.
Use the color to lift spirits and project optimism. For years
yellow ribbons were worn as a sign of hope as women waited
from their men to come marching home from war. Today, they
are still used to welcome home loved ones. Because of the
high visibility of bright yellow, it is often used for hazard
signs and some emergency vehicles.
Use yellow to perk up a more subdued palette of blues and
grays. Use lemon yellow with orange to carry out a healthy,
summery, citrus theme.
A cousin to yellow (and orange and brown) is gold. While green
may be the color of money (U.S. money, that is) gold is the
color of riches. While 'all that glitters is not gold' the
color gold still suggests grandeur, and perhaps on the downside,
the excesses of the rich. Glittery gold denotes richness from
money while an earthy, orange gold can suggest more emotional
riches from family and friends.
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Corporate
Identity Design 
