Consistent Use of Your Logo

Spacing Issues

Nothing looks as bad as a crowded logo. We've seen them, usually at the bottom of an ad, perhaps in a list of sponsors for a given event. Your logo is a physical representation of your business, and it needs room to breathe!

You need to set down rules about how close text can be to your logo -- can there be text beside it (eg. the date of a letter appearing on your corporate letterhead) or does it have to go below, and if so, how much space between them?
We know that this one is particularly difficult to enforce, but it is well worth the effort.