Consistent Use of Your Logo

Size

Let's face it, how great will your complex logo look if it reproduced only 1/4" tall? You need to set minimum limits to the size of your logo and logotype, if you want to maintain its legibility.

Electronic versions also need to be regulated, or you may end up with your logo only 10 pixels tall. The easiest way to ensure that your corporate identity isn't messed with is to develop electronic versions of your logo/logotype and authorize the use of those versions - ONLY.

As part of how your logotype and logo appear together, you must determine what size logo appears with what size logotype, and ensure that those decisions are adhered to rigorously.