Consistent Use of Your Logo

Relative Placement

This is important, especially for anyone who has a logo and logotype. Do you want the logo to always be immediately to the left of the company name? To the right? Centred above it? Can the logo appear alone? What about your slogan - is it always there?

You'll want to decide if you want your logo to appear as a printed watermark, and if so, where, how, what exact colours, and what exact size.