Consistent Use of Your Logo

Colour(s)

It is crucial to define what your logo/logotype will look like when appearing in full colour, spot colour, greyscale, and black-and-white. The last two are extremely important if you are considering having any work printed on newsprint (relatively low resolution, can tend to look grainy if you're not careful).

These are usually defined by Pantone colour (PMS), RGB, and CMYK colour systems. Different systems have different applications and uses, so it is crucial that you define your colours in all of these colour systems.