A corporate identity consists of a logo and supporting
devices commonly assembled within a set of guidelines.
These guidelines govern how the identity is applied and
confirm approved colour palettes, typefaces, page layouts
and other such methods of maintaining visual continuity
and brand recognition across all physical manifestations
of the brand.
A Corporate Identity Style
Guide contains a thorough explanation of your new identity and
how to use it effectively to complete a long-term successfully
consistent identity campaign. A Style Guide becomes the cornerstone
for the consistent application of the identity throughout all
the corporate materials. Without one, an identity program becomes
difficult, if not impossible, to manage, especially if the printing,
buying, ordering, and specification of corporate materials is
not a centralized function. The key word in this phase of a program
is consistency. Functionally, it ensures that the standards developed
by your LogoSharx designers are systematically reproduced.
The Logo itself is often
less important than it's systematic implementation. A Company
that uses different type styles or letterhead layouts and maintains
inconsistent color controls can only project a confusing and disorganized
image to its various publics, regardless of how attractive the
logo may be.
A Customized Corporate Identity
Style Guide should cover the following:
Corporate
Identity Design 
