A graphic Standards Manual
ontains a thorough explanation of your new identity and how to
use it effectively to complete a long-term successfully consistent
identity campaign. A Style Guide becomes the cornerstone for the
consistent application of the identity throughout all the corporate
materials. Without one, an identity program becomes difficult,
if not impossible, to manage, especially if the printing, buying,
ordering, and specification of corporate materials is not a centralized
function. The key word in this phase of a program is consistency.
Functionally, it ensures that the standards developed by your
LogoSharx designers are systematically reproduced.
The Logo itself is often less
important than it's systematic implementation. A Company that uses
different type styles or letterhead layouts and maintains inconsistent
color controls can only project a confusing and disorganized image
to its various publics, regardless of how attractive the logo may
be.
The Customized Corporate Identity
Graphic Standards Manual covers the following:
• Consistent use of the
Logo
• General and Specific guidelines for usage
• Corporate Colors
• Paper usage guidelines
• Medium guidelines (Logo used digitally on the web, fax, software, vinyl,
neon, etc.)
• Corporate Identity diversification
• Stationery Implementation
• Signage
• Legal Issues and tips
• Promotional Items
• Several other important tips and issues of corporate identity consistency.
Corporate
Identity Design 
