Shapes can convey universal meanings,
organize information and guide the eye. We
have a spontaneous perception of shape that is probably connected
with the deepest levels of our perception of the world. Shape is
universal and can be understood beyond the limits of cultural identity.
The
endless interplays and variations of shape stimulate our curiosty
constantly, with each shape holding for us it's own expressive meaning
and character
telling us completely different stories from one shape to the next.
We respond to shapes emotionally.
Designers use this connection between our emotions and shapes to
their advantage. It is important to understand the influence
of shapes on the perception of a design. Shape can add it's own meaning
to
a design, or simply reinforce the perception created by other design
elements such as line and color. For this reason, it is vitally important
to understand the impact of shapes as they can mean the difference
between the success or failure of your logo design.
Corporate
Identity Design 
