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Red is the hottest of all colors, and as such, represents
all things intense and passionate. Heat and fire, speed and
zest, blood and excitement, competition and aggression, are
all feelings and imagery evoked by the color red. It can be
an irritating, restless color though, and should only be used
when you wish to ignite your visitors. Red makes an excellent
accent color, particularly when used with neutral colors,
but clashes with green, blue and purple. Temper red with other
warm tones like oranges, browns, and yellows, and you could
easily make your site stand up and shout at the world.
Red is the color of fire and
blood, so it is associated with energy, war, danger, strength,
power, determination as well as passion, desire, and love.
Red is a very emotionally intense
color. It enhances human metabolism, increases respiration
rate, and raises blood pressure. It has very high visibility,
which is why stop signs, stoplights, and fire equipment are
usually painted red. In heraldry, red is used to indicate
courage. It is a color found in many national flags.
Red brings text and images
to the foreground. Use it as an accent color to stimulate
people to make quick decisions; it is a perfect color for
'Buy Now' or 'Click Here' buttons on Internet banners and
websites. In advertising, red is often used to evoke erotic
feelings (red lips, red nails, red-light districts, 'Lady
in Red', etc). Red is widely used to indicate danger (high
voltage signs, traffic lights). This color is also commonly
associated with energy, so you can use it when promoting energy
drinks, games, cars, items related to sports and high physical
activity.
Light red represents joy, sexuality, passion, sensitivity,
and love.
Pink signifies romance, love, and friendship. It denotes feminine
qualities and passiveness.
Dark red is associated with
vigor, willpower, rage, anger, leadership, courage, longing,
malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.
Red is hot. It's a strong color
that conjures up a range of seemingly conflicting emotions
from passionate love to violence and warfare. Red is Cupid
and the devil. A stimulant, it's the hottest of the warm colors.
Studies show that red can have a physical effect, increasing
the rate of respiration and raising blood pressure. Use red
to grab attention and to get people to take action.
Red is power, hence the red 'power tie' and the 'red carpet'
for celebrities and VIPs (very important people). Use red
when you don't want to sink into the background. Use red to
suggest speed combined with confidence and perhaps even a
dash of danger. Red is the color of happiness and properity
in China and is often used to attract good luck. It is often
the color worn by brides in the East.
In combination with green, red is a Christmas color —
a joyful season. In some cultures, red denotes purity, joy,
and celebration.
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Corporate
Identity Design 
