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Orange is a warm color
- enthused, vibrant and expansive. If you want to be flamboyant
and get attention, use orange! As a predominant color, however,
it can really grate on your visitors nerves, so better to
use it sparingly, to highlight certain aspects of your site.
Orange would be a poor choice of background colors (unless
you sell fruit juice), and remember... beware combining blues
with your orange.
Orange combines the energy
of red and the happiness of yellow. It is associated with
joy, sunshine, and the tropics. Orange represents enthusiasm,
fascination, happiness, creativity, determination, attraction,
success, encouragement, and stimulation.
To the human eye, orange is
a very hot color, so it gives the sensation of heat. Nevertheless,
orange is not as aggressive as red. Orange increases oxygen
supply to the brain, produces an invigorating effect, and
stimulates mental activity. It is highly accepted among young
people. As a citrus color, orange is associated with healthy
food and stimulates appetite. Orange is the color of fall
and harvest. In heraldry, orange is symbolic of strength and
endurance.
Orange has very high visibility,
so you can use it to catch attention and highlight the most
important elements of your design. Orange is very effective
for promoting food products and toys.
Dark orange can mean deceit
and distrust.
Red-orange corresponds to desire, sexual passion, pleasure,
domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is
illumination, wisdom, and wealth. Gold often symbolizes high
quality.
Orange is vibrant. It's a combination
of red and yellow so it shares some common attributes with
those colors. As a warm color it is a stimulant -- stimulating
the emotions and even the appetite. It denotes energy, warmth,
and the sun. But orange has a bit less intensity or aggression
than red, calmed by the cheerfulness of yellow.
If you want to get noticed without screaming, consider orange
— it demands attention. The softer oranges such as peach
are even friendlier, more soothing. Peachy oranges are less
flamboyant than their redder cousins but still energetic.
Orange brings up images of autumn leaves, pumpkins, and (in
combination with Black) Halloween. It represents the changing
seasons so in that sense it is a color on the edge, the color
of change between the heat of summer and the cool of winter.
You might use shades of orange to indicate transition or a
bridge between two opposing factors.
Orange is also a citrus color. It can conjure up thoughts
of vitamin C and good health and while orange is often synonymous
with autumn, the brighter oranges are a summer color.
Orange is mentally stimulating as well as sociable. Use it
to get people thinking or to get them talking. |
Corporate
Identity Design 
