Abstract symbols usually represent images in a stylized, simplified manner
- sometimes with representational images that can be deciphered. The abstract
symbol does not clearly refer to the organization it represents and will elicit
associations only after the public has been exposed to it for a while. When
a business concept is abstract or complex and the name is also non-descript,
it most often calls for an abstract logo reflecting the most important attribute(s)
of your business.
Also called a lettermark, an alpha-glyph is similar to a glyph, but uses a
letter or letters from the name of a company to represent the company. (Honda,
Accura, Mazda, and Hyundai.) Anagrams and monograms are glyphs.
An alphanumeric logo is the name of a company or brand spelled out, literally,
with a unique typographic treatment that is unique unto the name itself and
can therefore be trademarked and treated as a logo. ( Kellogg's, FedEx, Microsoft,
Sony, Ford) Letter-spacing, color, font choice, word relationships and other
factors play into the creation of an alphanumeric logo. Also
referred to as a typographic symbol or wordmark.
Literally, this means the letters of a word are read backwarrds. Can also refer
to the change of one word into another by the transposition
of letters. Often, the letters of a word read out of order
to discover hidden meaning.
A simple but strong graphic symbol, often an abstract symbol, that complements
an aspect of a business or service and represents a company by association.
Combination marks are also referred to as iconic logotypes, or descriptive
symbols. A combination mark generally combines a brandmark symbol with
a wordmark.
A mark that relates a company's products or services representationally. This
type of symbol works best when it suggests the character of the organization,
rather than showing products. Also referred to as combination marks or
iconic logotypes.
A glyph is symbol, icon, pictograph, etc.,
that is used as a graphic representation of a company. Glyphs are
most often used for secondary communication devices however, such
as signs and instructional devices.
Refers to a mark without words that represents a company by association.
Iconic logotypes are also referred to as combination marks or descriptive
symbols. An iconic logotype generally combines a brandmark symbol with
a wordmark.
Similar to a wordmark, a lettermark is a typographic symbol, usually involving
initials or abbreviations. Monograms and anagrams are lettermarks. The representation
of the letter(s) essentially become a symbol of the company.
Also referred to as an alpha-glyph.
A lockup is the final form of a logo with all of it's elements locked
in their relative positions.
A logo is a graphical, illustrative or typographical representation
of a company's identity. The word "logo" is short for "logotype."
A logotype is a typographic symbol that is a powerful visual representation
of a company and forms the basis of it's corporate identity. The word "logo" is
short for "logotype," referring to a company signature or mark.
It is a name, symbol or trademark designed for easy and definitive recognition. A
logotype refers to a
broad group of designs commonly used as corporate signatures including
symbols, glyphs, logos, marks icons etc.
A sign made in lieu of a signature. A corporate
logotype.
A typographic symbol that is composed of one or more letters, typically the
initials of a name devoid of any containing form.
A pictograph is a symbol that is used to wholly communicate a simple message
without words, such as in traffic signs and restroom door signage.
RGB
The
three colors of a monitor, Red, Green & Blue.
A distinctive mark indicating identity. A corporate logo.
A word, group of words or initials designed to fir within a form. A typographic
symbol.
Refers to a mark without words that represents a company by association.
Color(s) that are strategically selected to reflect the brand attributes of
a company. The final colors applied to the lockup of the brandmark
and typography ultimately define the trade dress of the logo.
Any corporate mark, when registered and protected by law is referred to as
a trademark.
A typographic symbol is often text only
with unique typographic treatments. Most often however, the company
name is incorporated together with simple graphic treatments to
create a clean, simple identity. The representation of the
word essentially becomes a symbol of the company.
Also referred to as alphanumeric or wordmark.
A wordmark is often text only with unique
typographic treatments (Microsoft, Sears, Yahoo). Most often however,
the company name is incorporated together with simple graphictreatments
to create a clean, simple identity. The representation of the
word essentially becomes a symbol of the company.
Also referred to as alphanumeric or typographic symbol.
Corporate
Identity Design 
