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Logo Design File Formats

Logosharx will provide you with many different file formats of your new logo.Understanding these formats and their various capabilities can be crucial when dealing with printers, web designers and artists who use your logo in the future.

Vector Formats- Your Logo Source Files

Every professional logo design begins as a VECTOR based image. VECTOR graphics are created with industry standard vector editing applications such as Corel Draw, Adobe Illustrator and Macromedia Freehand. These images are made up of precise lines and curves that are infinitely editable and scalable without any image degradation. Their incredibly small file sizes make them efficient for storage as well as electronic transmission.

These "source files" of your logo are the master files from which all other formats of your logo can be created. Traditional print vendors will require a VECTOR format of your logo to reproduce color accurately and without the size limitations inherent of RASTER based images.

Logosharx will provide you with two VECTOR format image files of your logo design. (.EPS and .AI)

Raster Formats

The raster images of your logo can be used on websites and other forms of electronic reproduction, but generally not for traditional printing.

RASTER formats are also called BITMAPS or PIXEL based formats because they are made up of pixels on a grid - with each pixel consisting of a solid color. When viewed from a distance, these pixels give the optical illusion of being a solid shape. Photographs are stored in raster format.

RASTER images have a fixed resolution and cannot be resized without image degradation. RASTER images have much larger file sizes than vector graphics and are often compressed to reduce their size.

Most RASTER images can be converted to other bitmap-based formats very easily. However, to create a VECTOR based image from a RASTER format requires a complete recreation of the art using vector drawing software, and may not result in a completely accurate version of your logo.

Logosharx will provide you with three RASTER format image files of your logo design. (.GIF, .JPEG and .TIF)

Meta Formats- The Best of Both Worlds

An image in META format is a combination of both of the two basic formats; vector and raster format. A metafile can include both vector and raster information. For example, a vector image that contains a bitmap pattern applied as a fill, would be a metafile. The fill attribute consists of bitmap data, but the object to which it is applied is still a vector.

If you want to save text and arrows within a photo, the text and arrows should be saved as vector information but the photo still needs to be in a raster format. (It is not possible to save photos, scanned images etc in a vector format.) The saved META format image will include both vector and raster information.

Logosharx will provide you with one META format image file of your logo design. (.PDF)

As a Logosharx client, you will have exclusive access to resources developed to help you understand the specific uses and capabilties of each of your Logo Design file formats.

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