Refers to a mark without words that represents a company by association.
Iconic logotypes are also referred to as combination marks
or descriptive symbols. An iconic logotype generally combines
a brandmark symbol with a wordmark.
Similar to a wordmark, a lettermark is a typographic symbol, usually
involving initials or abbreviations. Monograms and anagrams are
lettermarks. The representation of the letter(s) essentially
become a symbol of the company. Also referred to as an
alpha-glyph.
A lockup is the final form of a logo with all of it's elements
locked in their relative positions.
A logo is a graphical, illustrative or
typographical representation of a company's identity. The word
"logo" is short for "logotype."
A logotype is a typographic symbol that is a powerful visual representation
of a company and forms the basis of it's corporate identity. The
word "logo" is short for "logotype," referring
to a company signature or mark. It is a name, symbol or trademark
designed for easy and definitive recognition. A logotype
refers to a
broad group of designs commonly used as corporate signatures including
symbols, glyphs, logos, marks icons etc.
A sign made in lieu of a signature. A corporate
logotype.
Most monitors have a red, blue and green
phosphorous tube which can create 16.7 million Colors. We use
RGB color for web work because it's viewed on the screen.
A small decorative finishing stroke added
as an embellishment to the basic form of a character. Typefaces
are usually described as being serif or sans serif (without serifs).
Serif fonts are typically proportionately-spaced and often display
a greater variation between thick and thin strokes than sans-serif
typefaces. The most common serif typefaces are Times Roman and
Times New Roman. Other common serif typefaces are Georgia,Times,
Courier, and Palatino.
Refers to a typefaces that do not have
serifs, small decorative lines, at the ends of the characters.
Typefaces are usually described as being serif or sans serif (without
serifs). The most common sans serif typeface is Helvetica. Other
common sans serif typefaces are Verdana, Arial, and Geneva.
A distinctive mark indicating identity. A corporate logo.
A word, group of words or initials designed to fir within a form.
A typographic symbol.
Spot colors are often used for corporate
identity because they reproduce accurately. Two spot colors are
usually used for business stationery because they are color accurate
and running 2 spot colors on a printing press is much cheaper
than running 4 colors. A spot Color is often chosen from a Pantone
swatch book.
Color(s) that are strategically selected to reflect the brand
attributes of a company. The final colors applied to the lockup
of the brandmark and typography ultimately define the trade dress
of the logo.
Any corporate mark, when registered and protected by law is referred
to as a trademark.
A wordmark is often text only with unique
typographic treatments (Microsoft, Sears, Yahoo). Most often however,
the company name is incorporated together with simple graphictreatments
to create a clean, simple identity. The representation of
the word essentially becomes a symbol of the company.
Also referred to as alphanumeric or typographic symbol.
Corporate
Identity Design 
