"Do you have the bunny inside?" - Energizer Max, since
2000s
"Hello Tosh, gotta Toshiba?" - Toshiba, 1984, Gold Greenlees
Trott
"Is it live, or is it Memorex? "- Memorex video cassettes,
1970s or 1980s on
"Keeps going and going and going." - Energizer Batteries,
began 1980s or 1990s
"Neighbour's envy, owner's pride" - Onida TV (India)
"No battery is stronger longer." - Duracell Batteries,
1990s
"One that Last" - Duracell Batteries - late-1980s
"See what the future has in store." - Future Shop
"Thousands of possibilities. Get yours." - Best Buy
"We bring good things to life." - GE (General Electric)
"You can't top the copper top" - Duracell Batteries,
early to mid 1990s
"Now You're Playing With Power!" - Nintendo Entertainmemt
System, Super Nintendo Entertainment System, mid-1980s to mid-1990s
"Get N or get out." Nintendo 64, late 1990s
"You've got questions, we've got answers." - Radio Shack
[Top]
"Intel inside" - Intel
"e-business solutions" - IBM, 2000s
"Think" - IBM
"Think different" - Apple Computer
"Think outside the box" - Apple Computer, 1990s
"Where do you want to go today?" - Microsoft
"Acquire, manage and listen" - Apple Computer
"Rip. Mix. Burn" - Apple Computer
"[It's] so easy to use, no wonder it's number one" -
AOL
"It's better with the butterfly" - Microsoft (for MSN
8 internet service provider)
"Welcome to the World Wide Wow" - AOL (play on World
Wide Web)
"BambooWeb, the Free Encyclopedia" - BambooWeb
"It's the Internet that logs onto you" - SBC-Yahoo!
DSL
"GNU is Not Unix" - Free Software Foundation
"So powerful, it's kind of ridiculous" - 3dfx (for Voodoo
3 cards)
[Top]
"Echo Around the World" - Edison Records
"Comparison With the Living Artist Reveals No Difference"
- Edison Records
"If it's a King, It's a Hillbilly -- If it's a Hillbilly,
it's a King" - King Records
"Never Scratches" - Lyric Records
"First with the Hits" - Mercury Records
"America's Best Record" - Puritan Records
"Hear What You Like - When You Like" - Rex Records
"Each Record a Masterpiece" - Van Dyke Records
[Top]
"A diamond is forever." - De Beers Consolidated Mines,
1948-present
"Between love and madness lies Obsession." - Calvin
Klein, 1985
"Children's shoes have far to go." - Start-Rite Shoes,
1945, Stanley Studios
"fcuk advertising" - French Connection United Kingdom,
1990s
"It takes a licking and keeps on ticking." - Timex Corporation,
1956
"Just do it" - Nike, Inc. (foot wear), 1988-on, Wieden
& Kennedy
"Lifts and separates" - Playtex Cross-Your-Heart bra,
1960s.
"Maybe she's born with it - maybe it's Maybelline" -
Maybelline
[Top]
"Because life's complicated enough" - Abbey National
"Don't leave home without it" - American Express
"Merrill-Lynch is Bullish on America" - Merrill-Lynch
"More human interest" - Washington Mutual
"The bank that likes to say Yes" - Trustee Savings Bank
"The future takes VISA" - VISA (credit card)
"The Listening Bank" - Midland Bank
"The world's local bank" - HSBC
"There are some things money can't buy. For everything else,
there's MasterCard." -MasterCard
"VISA - It's everywhere you want to be" - VISA (credit
card), 1988, BBDO
"When E. F. Hutton Talks, People Listen" - E.F. Hutton
[Top]
"57 Varieties" - H. J. Heinz Company
"A Mars a day helps you work rest and play" - Mars bar
"A minty bit stronger" - Trebor Mints
"Beanz Meanz Heinz" - Heinz Baked Beans
"Break out of the ordinary" - Butterfinger (Nestle candy
bar)
"All because the lady loves Milk Tray" - Milk Tray Chocolate,
1970s
"Betcha can't eat just one" - Lay's potato chips
"Do you love anyone enough to give them your last Rolo"
- Rolo confectionary
"Do you eat the red ones last?" - Smarties, 1970s or
80s on until the early 90s, revived around 2002 or 2003
"WotalotIgot!" - Smarties, 1961, JWT
"For mash get Smash" - Smash instant mashed potatoes,
1974, Boase Massimi Pollitt
"The Freshmaker!" - Mentos
"Full of Eastern Promise" - Fry's Turkish Delight
"Give me a break! Give me a break - break me off a piece
of that Kit Kat bar!" - Kit Kat candy
"Have a break, have a Kit Kat" - Kit Kat candy
"Hungry? Grab a Snickers" - Snickers
"It's the way it shatters that matters" - Violet Crumble
"If it doesn't get all over the place, it doesn't belong
in your face" - Carl's Jr.
"If you got the munchies, nothing else will do! - Hostess
potato chips
"It can only be Heineken" - Heineken
"It takes a tough man to make a tender chicken." - Perdue,
1972, Scali, McCabe & Sloves
"Made to make your mouth water" - Opal Fruits
"A Milky Way Today. At work, rest and play! - Milky Way
"A Mars a day helps you work, rest and play" - Mars
Bar in the United Kingdom andCanada
"Nowt taken out" - Allinsons bread
"Once you pop the fun doesn't stop" - Pringles
"One two many and you might turn Bertie" - Bassett's
Liquorice Allsorts
"Only Smarties have the answer" - Smarties confectionary
"Only the best for the Captain's table" - Birdseye
"Refreshes the Parts Other Beers Cannot Reach" - Heineken
"Shouldn't your baby be a Gerber baby?" - Gerber foods
"The lighter way to enjoy chocolate" - Maltesers
"The sweet you can eat between meals wothout losing your
appetite" - Milky Way
"There's always room for J-E-L-L-O", Jell-O
"Too good to hurry mints" - Murry Mints
"You'll never put a better bit of butter on your knife"
- Country Life butter
"What would you do for a Klondike Bar?" - Klondike Bar,
early 1990s, early 2000s
"Where's the cream filling?" Hostess cakes
[Top]
"Breakfast of Champions" - Wheaties, 1935, Blackett-Sample-Gummert
(slogan was later on "The Breakfast of Champions", including
in the 1990s)
"Can't Get Enough of That Golden Crisp", Golden Crisp
"Central heating for kids" - Ready Brek porridge
"Everyone loves my Cocoa Krispies" - Kellogg's Cocoa
Krispies
"Gotta have my pops!" - Corn Pops breakfast cereal
"I'd rather have a bowl of Coco Pops" - Coco Pops breakfast
cereal
"Just like a chocolate milkshake, only crunchy" - Coco
Pops breakfast cereal
"Kid tested. Mother approved." - Kix breakfast cereal
"Makes Red Blood!" - Grape-Nuts breakfast cereal
"Nobody can say no to the honey nut Os in Honey Nut Cheerios"
- Honey Nut Cheerios breakfast cereal
"Race for the taste, the honey sweet taste!, the honey-nutty
taste of Honey Nut Cheerios", Honey Nut Cheerios
"Shot from Guns!" - Quaker Puffed Rice
"Silly Rabbit, Trix are for Kids" - Trix cereal
"Snap, Crackle, and Pop, Kellogg's Rice Krispies - Kellogg's
Rice Krispies breakfast cereal.
"Tell them about the honey, mummy" - Sugar Puffs breakfast
cereal
"They're grrreat!" - Kellogg's Frosted Flakes breakfast
cereal
[Top]
"Have it your way." - Burger King
"Jack's back" - Jack in the Box fast food restaurant
"Pizza! Pizza!" - Little Caesars restaurants
"The burgers are better at Hungry Jack's" - Hungry Jack's
"Think outside the bun." - Taco Bell, late-1990s, early
2000s
"Where's the beef?" - Wendy's Restaurants, 1984-, Dancer-Fitzgerald-Sample
"Yo quiero Taco Bell." - Taco Bell, mid-1990s
"You've always got time for Tim Hortons." - Tim Hortons,
mid-to-late-1990s-on
[Top]
See: McDonald's TV campaigns and slogans
Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun
- McDonald's Big Mac sandwich
"Smile." - McDonalds
"Put a smile on, put a smile on. Everybody come on, put a
smile on" - McDonald's (advertised to children)
"Put a smile on." - McDonalds Happy Meal, 2001-2002
"We love to see you smile" - McDonald's
"You deserve a break today" - McDonald's
"Have you had your break today?" - McDonalds
(nah, nah, nah) - McDonalds, sung non-sense words, 2003
"I'm lovin' it" - McDonald's, in a 2003 international
campaign
[Top]
"I Am Canadian" - Molson Canadian beer
"After Dark" - Tia Maria
"All the taste, 1/3 of the calories", Pepsi Max, 1993
"Always Coca Cola" - Coca Cola - 1990s
"Ask For More" - Pepsi 2000, mainly in much of Europe.
"Australians wouldn't give a Castlemaine XXXX for anything
else" - Australian Beer
"Barq's has bite" - Barq's root beer
"Coffee at its best" - Nescafe Gold Blend
"Coke is it" - Coca Cola, 1982
"Why ask why? Try Bud Dry" - Budweiser early 1990s
"Drink Barq's. It's Good." - Barq's sarsaparilla drink
"Follow the bear" Hoffmeister lager
"Fosters - Australian for Beer" - Fosters Australian
Beer
"Get back your 'oo' with Typhoo" - Typhoo tea
"Good to the last drop." - Maxwell House coffee
? "It's not just for breakfast anymore." - Florida Orange
Juice Growers Association
"It's the real thing" - Coca Cola, 1941
"Like tea used to be" - Yorkshire Tea
"Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin'
cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi"
- Pepsi Cola, 1973, Boase Massimi Pollitt
"Made in Scotland from girders" - Irn Bru
"Make mine Moxie" - Moxie
"No Nonsense" - John Smith's beer
"Pepsi - for those who think young" - Pepsi
"Probably the best lager in the world" - Carlsberg
"Pure Life" - Nestle Aberfoyle Natural Spring Water,
2002 or 2003?
"Reassuringly expensive." - Stella Artois, 1981, Lowe
Howard-Spink
"Refreshes the parts other beers cannot reach" - Heineken
lager, 1974
"Same time tomorrow?" - Diet Pepsi, 1990s
"Sch... You know who?" - Schweppes, 1962
"The Beer that Made Milwaukee Famous" - Schlitz
"The Champagne of Bottled Beer" - Miller Beer
"The Joy of Cola" - Pepsi, 1999
"The pause that refreshes" - Coca Cola, 1929
"The real thing" - Coca Cola, late-1980s
"The Uncola" - 7-Up, 1973, J Walter Thompson
"There's no taste like Stones" - Stones bitter
"Uh-Huh!" - Diet Pepsi, 1991
"Unleash the power of the sun" ? Sunny Delight
"We drink all we can. The rest we sell." - Utica Club,
1965, Doyle Dane Bernbach
"What a refreshing change" - Woodpecker cider
"Who's your soda?" - Red Fusion soft drink, Dr Pepper,
2002
"You know when you've been Tango'd" - Tango soft drink,
1994, HHCL
"Your best bet for a fuller flavour" - Carlin Black
Label lager (1980s)
[Top]
"1001 Cleans a Big, Big Carpet for Less than Half a Crown"
- 1001 carpet shampoo, c.1964
"Kills Bugs Dead" - Raid (an insecticide)
"Quick, Henry, the FLIT!" - Flit insecticide
"It Beats - as it Sweeps - as it Cleans" - The Hoover
vacuum cleaner, 1926
"Covers The Earth" -- Sherwin Williams paint
"For hands that do dishes can feel soft as your face, with
mild green Fairy Liquid" - Fairy Liquid
"It's a lot less bovver than a hover" - Qualcast Concord
lawnmowers, 1985, WCRS
"The appliance of science" - Zanussi, 1981, Geers Gross
"Put the freshness back" - Shake'n'Vac
"Kills Germs Dead" - Domestos
"Nothings sucks like an Electrolux" - Electrolux
"Does exactly what it says on the tin" - Ronseal, late
1980s to present.
[Top]
"A totally organic experience" - Clairol Herbal Essences
"Absolute cleanliness is Godliness!" - Dr. Bronner's
Magic Soap
"Because you're worth it" - L'Oréal
"Does She or Doesn't She? ...Only her Hairdresser Knows for
Sure" - Clairol hair dye
"For those who like the trade rough" - Travis aftershave
"Good Morning! Have You Used Pear's Soap?" - Pear's
Soap
"I liked it so much I bought the company." - Remington
shavers
"I never knew you had dandruff" - Head & Shoulders
shampoo
"It Floats!" - Ivory Soap
"It won't let you down" - Sure anti-perspirant
"Maybe she's born with it, maybe it's Maybelline" -
Maybelline (lipstick, makeup)
"Preparing to be a beautiful lady" - Pear's Soap
"Raise your hand if you're sure". - Sure, 1984, Wells,
Rich, Greene
"R-O-L-A-I-D-S spells Relief" - Rolaids (indigestion
medicine)
"The best a man can get" - Gillette razors
"The Lynx effect" - Lynx deoderant
"Which twin has the Toni?" - Toni, 1946, Foote, Cone
& Belding
"You'll wonder where the yellow went when you brush your
teeth with Pepsodent" - Pepsodent, 1956, Foote, Cone &
Belding
[Top]
"... another shrimp on the barbie ..." - Australian
Tourist Commission, 1984
"The happiest place on Earth" - Disneyland
"Get out there" - Royal Caribbean cruise lines
"We love having you here" - Hampton Inn
"Where wonders never cease" - Alton Towers
"It's so bracing" - Skegness
"Don't just book it. Thomas Cook it." - Thomas Cook,
1984, Wells, Rich, Greene
"Serving All our Community. Brampton's Arts Group."
- Visual Arts Brampton, 2003, Alphie and Bette
[Top]
"Camels Soothe Your T-Zone" -- Camel cigarettes
"Doctors Recommend Phillip Morris" -- Phillip Morris
tobacco products
"I'd Walk a Mile for A Camel" -- Camel cigarettes
"Just What the Doctor Ordered" -- L&M Cigarettes
"More Doctors Smoke Camels than any other Cigarette"
-- Camel cigarettes
"Not a Cough in a Carload" -- Old Gold Cigarettes
"Reach for a Lucky instead of a Sweet" -- Lucky Strike
Cigarettes
"Taste Me! Taste Me! Come on and Taste Me!" -- Doral
Cigarettes
"You're never alone with a Strand" -- Strand Cigarettes
"You've Come a Long Way, Baby" -- Virginia Slims Cigarettes
"Anyhow*... Have a Winfield" -- Winfield Cigarettes
[Top]
"Getting There Is Half The Fun" - Cunard Line
"The world's favourite airline" - British Airways
"Fly the friendly skies" - United Airlines, 1966-, Leo
Burnett
"Wanna get away?" - Southwest Airlines
"We love to fly and it shows" - Delta Airlines
"We Really Move Our Tail For You" - Continental Airlines
"We're getting there" - much ridiculed British Rail
slogan
"See What Brown Can Do For You" - UPS
"Esto si es volar!!" ("This really IS flying!")
- Eastern Airlines, in Puerto Rico
[Top]
"Vorsprung durch Technik" - Audi
"The ultimate driving machine" - BMW
"Sheer driving pleasure" - BMW
"Like a rock" - Chevrolet
"Bigger in Texas, Better in a Dodge"
"Time to Re-Tire" - Fisk tires
"Have you driven a Ford lately?" - Ford
"Quality is job one" - Ford
"The Real Thing" - Ford Australia 1970s
"Ford is the Best in Texas"
"We are professional grade" - GMC Truck
"Sooner or later, you'll own Generals" - General Tires
Corp.
1990s "Passion for the road" - Mazda
2000s "Zoom Zoom" - Mazda
"Right service. Right price." - Meineke
"You can with a Nissan"
"Ask the Man who Owns One" - Packard, 1925, Austin Bement
"The lion leaps from strength to strength" - Peugeot
(1980s)
2000s "State of Independence" - Saab
"It's a Skoda. Honest." - Skoda, 2000, Fallon
"The car in front is a Toyota"
1980s "Oh what a feeling" - Toyota
"Once driven, forever smitten" - Vauxhall Motors (1980s)
"If only everything in life was as reliabale as a Volkswagen"
"Think Small" - Volkswagen, 1962, Doyle Dane Bernbach
"Drivers wanted." - Volkswagen, 1995, Arnold Communications
[Top]
"You Can Trust Your Car to the Man Who Wears The Star"
-- Texaco Service Stations
"Put a tiger in your tank" -- Esso
"You can be sure of Shell" - Shell Oil, 1982
"Pump your money back into Canada" - Petro Canada, early
1980s
"Go well. Go Shell" - Shell Oil
[Top]
An army of one. - United States Army, 2001
Be all you can be. - US Army, 1981-2001, N. W. Ayer
Give a hoot, don't pollute - United States Forest Service
I want YOU for the US Army - World War I and World War II
Only you can prevent forest fires - United States Forest Service
The Army National Guard, You Can. - US Army National Guard, in
use around 2001-2003 if not more years than that.
Take a bite out of crime! - National Crime Prevention Council
The toughest job you'll ever love - Peace Corps
There's No Life Like it - Canadian Armed Forces
I love New York. - New York City, 1977-on, Wells, Rich, Greene
Be the best - British Army
Things Can Only Get Better - British Labour Party slogan for the
1997 General Election
[Top]
"A mind is a terrible thing to waste." - United Negro
College Fund
"This is your brain. This is your brain on drugs. Any questions?"
- The Partnership for a Drug-Free America
[Top]
"Objects in your mirror are closer than they appear."
- John Edwards campaign slogan in the 2004 primaries when he was
still running for president.
"Sometimes you feel like a nut, sometimes you don't."
- Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample
"What we want is Watney's." - Watney's
"Screw yourself." - IKEA, 2004, Norway. External link:
[Top]
Corporate
Identity Design 
