Corporate Identity Style Guide

Basic Corporate Identity Guidlines: Consistent Margins

If you use pre-printed letterhead, it was designed to look best when the text on the page has a certain amount of white space around it. Heed your designer's advice, and stick to the margins that were designed to be there.

For regular communications, use common sense. Leave enough white space around the edges to allow someone to hold the page and not block the text.

Cramming more information on any given page just makes you look cheap or rushed or plain not able to plan effectively. It reflects badly on your business. Make sure that everyone who is responsible for corporate communications understands this. If you are ever tempted to 'just squeeze it in', get a professional to edit down the text. If your ideas are important enough to be written down and communicated, give them the respect (and space) they deserve.