Before our design team can create your logo and/or
corporate identity, we need to develop a creative brief of the project.
This involves a thorough analysis of your company from the ground
up. Most of the necessary information is provided by you when you
place your order with us.
The Creative Brief contains:
Project Summary General project information, goals,
and relevant background information.
Audience Profile Who your target audience is, and
what they care about.
Perception/Tone/Guidelines How you want your target audience
to respond to your new logo or corporate identity.
Communication Strategy How you intend to reach your targeted
audience, and what the overall message is you want your new identity
to communicate to them.
Competitve Positioning What it is that makes you stand
out from your competition.
Targeted Message Single-minded word or phrase that
will appropriately describe your ideal logo.
The Creative Brief Worksheet
We have developed a Creative
Brief Worksheet to help you prepare for the logo design process.
It is intended to help you gather the information necessary to initiate
your order online and then serve as a reference for you during the
design process. The answers you provide on the worksheet and subsequently
on our online questionnaire will effectively build the skeleton
for your creative brief.
To be most effective, this worksheet should be
completed prior to placing your order with us.