The Creative Brief

Before our design team can create your logo and/or corporate identity, we need to develop a creative brief of the project. This involves a thorough analysis of your company from the ground up. Most of the necessary information is provided by you when you place your order with us.

The Creative Brief contains:

Project Summary
General project information, goals, and relevant background information.

Audience Profile
Who your target audience is, and what they care about.

Perception/Tone/Guidelines
How you want your target audience to respond to your new logo or corporate identity.

Communication Strategy
How you intend to reach your targeted audience, and what the overall message is you want your new identity to communicate to them.

Competitve Positioning
What it is that makes you stand out from your competition.

Targeted Message
Single-minded word or phrase that will appropriately describe your ideal logo.

The Creative Brief Worksheet

We have developed a Creative Brief Worksheet to help you prepare for the logo design process. It is intended to help you gather the information necessary to initiate your order online and then serve as a reference for you during the design process. The answers you provide on the worksheet and subsequently on our online questionnaire will effectively build the skeleton for your creative brief.

To be most effective, this worksheet should be completed prior to placing your order with us.

Download Worksheet

OUR DESIGN PROCESS	DESIGN & CONCEPTION
THE CREATIVE BRIEF	BRAINSTORMING