Many attributes comprise corporate image, but the
most significant of these is that of integrity. Integrity, has
attributes in itself: honesty, loyalty, determination, strength, completeness,
dependability.
Another attribute that is important for a corporate or
product image is value; the consumer must perceive that they will be
receiving something
of worth for their money.
Leadership is another factor;
it connotes a knowledge of the marketplace and the ability to conduct
business
in such a manner that others in
the field acknowledge this company’s worth.
Innovation is another
important component of image. Image-makers want their company to
be seen as creative, knowledgeable and able to meet
consumer needs with the newest and best products and services.
The attributes associated with your
logo should reflect the essence of your company. Make
a list of the attributes you want to present as a communicator of your
corporate image. Then take the five key image
attributes and rank them
in importance.
A list of the things that the company
is definitely NOT is also very useful when you eventually come to check
off the end
result with the original intentions. This process of comparing results
with intentions, and making further modifications if necessary, is
called ‘feedback’ and
helps to fine-tune any design.
Knowing the relative weight of each factor, we can create a logo
for you that catches the public eye and imagination, sends a subliminal
message about your company’s image and indelibly
imprints the logo into your consumer’s memory.
Corporate
Identity Design 
