What are Pantone colors?

Pantone colors are used by professional print shops around the world. It`s a universal color system that helps designers, print shops and customers talk in one language. There are two basic ways to reproduce color on a conventional printing press: using process colors or solid colors. The process method typically employs four process colors--cyan, magenta, yellow, and black (CMYK). The great majority of full-color materials you see--magazines, direct mail, and packaging--are printed using the four-color process. Screened combinations of these four inks can reproduce a wide spectrum of colors.Ê The other alternative is to use solid or "spot"

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