I really need a logo if I am just starting my business?
Yes. Small businesses today face the ultimate
challenge to create a long lasting solid first impression. Key issues
in establishing corporate identity for a starting or small business
rest in establishing goals, business plans and image. But most tend
to sway away or forget that the first realization of your business
is brought upon by the company logo. This important consideration
in creating a corporate identity will enable the small business build
an existence in its field of choice and will show others that the
company cares about its image.
A professional corporate image can do many
things to improve your business. For example: 1. Your business image,
and specifically your logo, will have much to do with how your customers
think and feel about your business. 2. Quality logos give your business
an immediate air of professionalism. Even if your business is new
or less established, a customer will often give the benefit of doubt
to a company that looks professional. 3. Every business eventually
competes with others. A unique and professional logo will help your
customers distinguish your products and services and help them remember
who you are. 4. Not only will a professional image help you with
your customers, it might also help attract key employees.